many luxury brands get together groups and release second quarter earnings

With the arrival of August, many luxury brands get together groups and release second quarter earnings, past earnings release is like brand "show time", if there is no double-digit growth in the Chinese market is difficult to say good survival. However, the Chinese market began to decline from the end of last year, the big performance during this period experienced a victory all the way to the flagging process. From the earnings perspective, in addition to Prada, outside Hermes, Louis Vuitton, Gucci, etc. Most brands have not reached double-digit growth, even reaching double-digit growth, decrease compared to last year or the first half of the financial report, can be said that 2008 bankruptcy of Lehman Brothers, the U.S. financial crisis, the worst figures.

It seems, whether it is "going LOGO" or the development of Vice-line brand, failed to reverse the decline in sales of luxury goods, "bastards" Unable Everbright lintel, with three out of four do so, it is better optimized mainline brand mainline product quality.
Previously, in order to prove the big luxury does not, and is not expected to have many big names have launched a price lower than the main brand, the design is more suitable for young upper-middle income consumers decks, Vice-line products. However, this "intimate" of the design does not seem to bring big benefits too. From last year's Dolce & Gabbana Vice-line brand off D & G, Gucci and Vice-line sales last year can be seen.
Vice-line brand Dolce & Gabbana D & G
Compared with other similar brands, GUCCI recent moves frequently in China. GUCCI in China started in the bags, but there are watches, jewelry and other product lines, but the Chinese people are not familiar with. In addition, GUCCI men still pushing business in China last year and plans to add 10 stores opened in Guangzhou and Tianjin discount. GUCCI in an eagerness to explore the Chinese market, but also could not escape the impact of the luxury cold, the first half of fiscal 2013 increased only 1.6 percent of income.
Where is the reason? Because of the lack of strong support for the Vice-line product - it seems that many consumers have this logic, a certain brand of a product loudest, so to look at this brand also does not care about the product line of its vice. If this logic holds, then a lot of problems may not difficult to explain.